We are at the beginning of a new era in generative media. In just a few years, artificial intelligence has made it possible to create images and videos from pure imagination. But the most important challenges are still ahead.
Most generative media approaches today work by predicting every pixel of the frame, excelling at producing realistic and cinematic visuals. But not all media is meant to mimic reality. Much of the media we use, like diagrams, infographics, and visualizations, require something different: consistency, precision, and the ability to easily modify and reuse elements. These needs are not well served by current pixel-based approaches.
Results for prompt "Make a video to explain how to make a butterfly origami" from i) Kling ii) Runway and iii) GenimeLabs.
This is where vectors shine. Unlike raster images, vectors are defined by mathematical curves, making them clean, consistent, and easy to adapt. This makes them ideal for communicating ideas, explaining concepts, and building modular visual content. Yet, today's AI tools for generating vector-based media are limited and underdeveloped.
At GenimeLabs, we are pioneering Programmatic Storytelling. Programmatic Storytelling is the art and science of creating videos and telling stories using code and vectors. Working in the vector space allows us to generate content that is precise, modular, and consistent from the start. This means thinkers can now communicate complex ideas with far greater control, clarity and speed, unlocking new possibilities for learning, creativity, and communication.
If current generative video models are meant to portray Shakespearean plays: vivid, poetic, and moving, our approach is meant for the Da Vinci codices: structured, visual, and designed to convey complex ideas clearly. We believe the future of generative media is not a choice between raster and vector, but a synthesis of both.
The road ahead is challenging but the opportunity to make communication clearer, faster, and more accessible is worth it. The future is bright, and we're building it.